The ethics can be defined as moral principle that control or influence a person’s behaviour. It culd be professional or business ethics.
The following are advertising ethics:
1. Advertising should not be designed to deceive people or consumers.
2. Advertising should tell the true story about the product being marketed.
3. The advertiser should not have wrong motives.
4. Advertisement should not be designed to sell a product even when the advertiser knows the adverse consequences for consuming the product.
5. Advertisers should obey government regulations.
6. Advertisers should not hide under false names to market their products.