In the world of big business, there are professions where the brand is not a company or organization, but the person himself. In the film industry, brands frequently become the people themselves – actors who have achieved success in their field and gained celebrity and popularity.
Such people frequently participate in various types of events or sports. And because such people have social weight and fame, any such activity only serves to increase interest in them. This is the case when a person’s passion becomes a complement to his “brand” – a complement to himself.
More than just a hobby
Ranbir Kapoor is one of the most successful Indian actors and producers. In 2015 Ranbir appeared on the list of Forbes stated as the world’s highest paid actors by earning $15 million. Ranbir is a football fan, and he is for FC Barcelona. Since 2015, he has owned Mumbai City FC, a football team of the Indian Football League.
2023 Ranbir Kapoor attended the pre-show of Star Sports Cricket Live. He marketed his pan-India movie Animaland supported Team India during their semi-final encounter with New Zealand.
The collaboration sought to introduce a cinematic touch in the cricket arena as fans warmed up for an exhilarating rematch of the 2019 World Cup semi-finals, with New Zealand emerging winners after defeating England. The stakes were far more elevated this time as Team India sought to repay their previous defeat.
Here we can see the outcome of mutually beneficial collaboration, which brought Ranbir even more fame, effectively becoming an extension of his brand.
Other big fans
Legendary Bollywood stars such as Shah Rukh Khan are also active in sports. Shah Rukh Khan is rightfully regarded as Bollywood’s king. He has appeared in over 80 films, many of which were box office smashes. Khan also holds the record for the most Filmfare Awards (Bollywood Oscars) for Best Actor, which he received 14 times.
Along with acting, he enjoys playing cricket. Shah Rukh Khan owns the Kolkata Knight Riders cricket team. It is a subsidiary of the Knight Riders Group, which is currently expanding its sphere of influence and actively developing the American market. Shah Rukh Khan’s company will invest $30 million in Irvine, California, to build a 10,000-seat cricket stadium. The American Cricket League, which was founded in 2019, is in charge of the project.
Interesting Facts
Aside from celebrities who are directly associated with any sport, many celebrities indirectly support interest in the sports world. We’re talking about celebrities betting on sports. Among them are celebrities such as Ashton Kutcher, Alex Ferguson, Charlie Sheen, and even the former President of the United States!
Barack Obama stated on The Tonight Show with Stephen Colbert that the Super Bowl has always been his favorite sporting event. He claims to watch all of the finals and to call the winning team after the game to congratulate its players. He went on to say: “And sometimes I call the losers, especially when I bet on them to win”.
If Barack Obama were a cricket fan, he’d probably bet on IPL cricket betting 1xbet, though who knows, maybe the former US President is already doing so.
Conclusion
When you are famous and popular enough, you can not only do what you love but also financially support it by investing in your favorite sports teams and even building massive sports stadiums for cricket, as Shah Rukh Khan does. Furthermore, such investments make you even more famous, as if they supplement your own “brand”.
However, for ordinary people who cannot afford to invest millions of dollars in sports, there is always the option of simply betting on sports to support their favorite teams. Watch a 1xbet live cricket match, place your bets, cheer on your favorite teams, and feel like you’re a part of something special.