If you have ever had the urge to start a distribution business in Ghana, Do not try to ward it off.
It might work out so well for you. You will only need to pick up a sheet, and outline what it takes to get started.
And here, We are to take you through the process of becoming a business distributor.
Especially in a developing country like Ghana where the opportunity lies more.
Process To Start A Distribution Business in Ghana
The most difficult distribution startup decision to make is choosing a product to distribute.
And of course, that is really a personal decision, because your desire to start a distributing business may have been inspired by something like “passion.” In that case, there is no telling you what to go with.
But what if not? Then decision making comes into play. You will really have to make a choice depending on what you can do.
Another issue you will have to decide about is whether to
distribute a new product, or an already existing one.
advantage of already existing product is: you don’t have to
introduce your product to people, they have already known
On the other hand, a new product requires that: you
make it known to people first.
1. Create A Business Plan
Outline a distribution process that will define your business
plan . If you are distributing an already existing product,
draw a pattern of competition.
Those who have been there
before you may have amassed a lot of influence, therefore,
figure a way to fit into the system.
something different from what people are used to, (Using a
different approach) will help.
2. Raise Fund
If you have the best distribution business plan there have
ever been, and don’t have the money to execute it. It is as
good as not having at all.
Therefore, raise the fund you
need to implement every of your plan.
3. Name Registration
When you have made up your mind on what product to
distribute, make a name registration.
It is ideal in furthering
your business. And most company may require that their
distributors have a registered business.
4. Partner With A Manufacturer
Your source of supply must be a manufacturer of the
First of all, you need to work out terms and
conditions of your business relationship.
That applies more
when you are not importing the product.
partnership takes more time than what is obtainable in
Local manufacturers may have less requirement to partner
with you. While the story may all be different overseas.
5. Rent A Warehouse
You will need a big place to hold your goods. In fact, it is a
starting point of your distribution career.
A base, where you
can be located by your customers is one of the most
important aspects of your distribution endeavor.
6. Get Distribution Tools
Since your job as a distributor is to move needed products
from one place to the other, you don’t have to wait for
people to come looking for you.
Get vehicles, motorbikes,
any distribution machine that fits your goods and services.
Retailers are always happy when goods and service are
delivered to their door post.
7. Promote Your Services
Taking the above steps does not mean that you don’t need
to go further. It is therefore, necessary that you promote
Make the sacrifices, give incentives to
retailers, and do a follow up.
It may require you running ads, Radio or T V. Just know
where your niche could be found, and what would appeal to
them. Use it to find them.