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About Matthew Woodward

Matthew Woodward is a well-known SEO and international speaker that has helped thousands of people to increase their businesses visibility in search engines like Google. Since launching his SEO blog, he has published over 250 tutorials reaching nearly 5 million people resulting in him winning 8 awards for his efforts. He has written for a variety of digital marketing & SEO publications and is regularly featured on industry podcasts. He has lived and breathed SEO for most of his life and has been obsessed with connecting the dots between humans and bots for the last 20 years.

To learn more please visit www.matthewwoodward.co.uk

When Google do a big update, what I tend to find is people really lose control, and everything goes crazy and it’s hard to get a handle on it. People are reading forums, there is a lot of misinformation, and it just fuels the fire. Instead what people should do, is look at it objectively, be calm, take a step back, let the dust settle, and the make an informed decision about how to move forward.

How can businesses with smaller budgets and resource best respond to big updates?

Small businesses have a huge advantage in the web in general, not just with algorithm updates; because bigger companies, corporates are very inflexible. They need to talk about things, look at risk, go through a lot of red tape before they can actually translate that into action. Whereas, a small business can be quick to react, they’re very agile, and that gives them huge advantage; not just in how they do things, but with budget as well.

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You should definitely start bringing social into your overall campaign. You can find arguments that social doesn’t have an effect, and arguments that it does. In my personal experience, is that it does and it’s something that needs to be a part of your overall process. As well as that, we’re starting to see the introduction of engagement signals. Again, it’s only an introduction, it’s only a small part of it; links are still king but social and user engagement are certainly becoming a part of that overall picture that Google builds now.

In your niche or sector, what’s the most annoying misconception? Please feel free to set things straight!

The biggest misconception in SEO is that it’s the magic bullet to everything. People seem to think that if they start building links, or get ranks and traffic then the money will flow; but tis only a small part of the wider picture, If you’re only focused on SEO, it’s unlikely you’re going to hit success. SEO is a small part of the bigger machine that you need to consider.

Current favorite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon?

So, not really tools or platforms at the moment, but what’s really effective at the moment, is private blog networks. So, any tool or platform that supports private blog networks, building of them; it allows your to reduce a lot of the risk in SEO because you have full control over the links and the deployment, but the cost is also low. It provides a great ROI while being low risk, and given SEO is just risk management, it really fits the bill. My team does a private blog network building service, if people don’t want to learn about it and just want to click a button and have their own private blog network. Otherwise, there’s some great resources across BlackHatWorld that you can research and look at about buying domains, setting a post in, and such things.

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