How To Start A Digital Marketing Agency In Africa

One of the most significant advantages that current technology provides to humanity is the ability to execute transactions online in a matter of minutes. In many different sectors, life has been easier with the development of the internet and social media.

The internet and social media platforms, in particular, have erased the geographical gap between buyers and vendors. These platforms are now used by large enterprises, private firms, and solitary or small group entrepreneurs to advertise and sell their goods and services.

As more individuals turn to social media for a variety of reasons ranging from passing the time to reconnecting with old acquaintances, the goal of digital marketing is to take advantage of the growing number and presence of netizens to promote their products and/or services. More than half of the world’s population now uses the internet, totaling 4.47 billion individuals.

This figure is dispersed throughout a variety of key channels, including email messaging services, YouTube, Facebook, Twitter, Instagram, Snapchat, TikTok, and many others. According to available data, the average social media user spends 2 hours and 24 minutes every day on the internet. People’s presence online, on the other hand, does not always equate to sales for online enterprises. This is where professional digital marketing comes in.

Starting a firm, regardless of industry, is no easy task. That’s probably why, especially among millennials, the idea of entrepreneurship is typically dismissed as a backup plan. Yes, starting a business and making it successful involves a great deal of sacrifice.

Most of the time, the manner a firm is built determines its success. Many multinational corporations and governments recognize this, which is why we now have more SME-enabling programs around the world, whether as a company’s CSR or a government initiative.

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So You want to start a digital marketing agency in Africa? Let’s jump right in.

Here are the steps to Starting a digital marketing agency in Africa

Step 1

Learn Digital Marketing Skills

It goes without saying, yet it cannot be overstated. Aside from retail enterprises, which are based on buying in bulk where it is cheap and relocating it to sell in bits at a higher price in locations where it is rare, businesses in the digital age necessitate skill with tools and a thorough comprehension of the lingos.

As someone who wishes to develop a digital agency, the first brick you must have laid or need to lay is to get trained in the nitty-gritty of digital marketing. Digital marketing is a career, and it should be treated as one.


Some firms and people will not outsource their internet tactics to someone who does not have proof of knowledge acquisition or, of course, portfolios – which you will not have without acquiring the right skills first.

Step 2

Become a Freelancer to gain more experience

Along with doing everything you can to assist your clients to thrive, you should create a side hustle with your expertise by enrolling on freelance platforms or approaching local small businesses and offering to help them expand their company online.

This way, you’ll have started establishing your client base long before you decide to start your own agency, and you won’t have to worry about finding clients in the initial few months of operation.

Freelancing will provide you with first-hand experience dealing with clients. You can make mistakes and learn from them without affecting the reality of your business. Keep in mind that this should not be construed as a recommendation.

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Step 3

Setting Up Your Own Agency

In this information age, the average individual can get any information they need from the comfort of their own homes. If you’re serious about building a unique firm and have huge ambitions for it, you should register your company with CAC before putting money into branding.

This is because tearing down a well-structured brand because another (registered) business has the same name is quite costly, and you don’t want to go through that. Learn about the stages required in registering a business.


You can confidently proceed to create your brand elements, build a website, and other steps that will be discussed later in this article once your business has been duly registered and you have received a certificate of incorporation.


You can start crafting a distinctive logo, voice, and feel for your firm when you’ve done registering your business and are confident that your business name is yours alone. You don’t appear unprepared or half-baked when you launch.

The goal of these well-organized actionable actions is to ensure that your digital agency gets off to a strong start.


Step 3

Create a website for your company.
It goes without saying that in this day and age, if you don’t have an internet presence, all of your efforts as a business will be for none. Although, for digital marketers, this is a well-known topic. Surprisingly, there are still digital marketers who do not have their own websites. Maybe it’s because of the enormity of their dreams.

Your brand name, logo, language, and feel should all be boldly displayed on your website. It’s where you focus all of your web marketing efforts in order to entice and convert your leads. It also includes blogging, which is the art of providing useful content with your prospective and current clients.

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It will be difficult to convert high-paying clients without a well-structured and optimized business website. In fact, high-flying prospects will see no reason to pay a premium if you don’t appear to be serious. Yes, a digital marketing organization without a website is unconcerned with its mission and unintentional.

Step 4

Promote Your Business On Social Media 

It’s critical that you grasp the concept of meeting clients where they are most comfortable. Social media is ideal for spreading brand exposure like wildfire. As a digital marketer, you can take advantage of this to increase your following and make your company known to as many people as possible.

You can also determine your (USP) unique selling proposition and target your audience with tailored adverts, sending a flood of leads to your site where you can excite and convert them into clients.

And after following these process you are good to go, get those leads, get clients and deliver a great job so they can keep coming back.

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