6 Additions To Consider For Your Website

The importance of a business website is likely something that’s drilled into the minds of any modern entrepreneur. With it being such a staple, it can be difficult to think about it in a way that has it retain any sort of individuality. It’s an addition to your brand that serves a very distinct utility, which can make it difficult not to adapt a very utilitarian approach towards it.

Doing your best to shake that habit could open the door for something much more impressive, something that people arrive at and immediately want to see more of. When done well, this could work wonders for your brand.

The ‘kill your darlings’ writing advice is something that you can apply to a vast swathe of categories, including web design. There might be a component (or several components) that you’re particularly enamored with when it comes to your website. Over time, this attitude might coalesce into several different ideas that fail to come together into anything cohesive. You might have several different, robust ideas for what your website should include, but failing to be discerning here could mean that none of these ideas serve your website. You have to be cold and efficient in identifying which ideas are best and how you can use them to create something united.

  • Interactivity

When your mouse hovers over a link, it might feel normal for there to be some sort of shift in the way that the link is presented. Perhaps it changes color, or maybe it becomes indented as if there’s a weight pressed upon it. The same is true for when you access these same links via your smartphone touch screen. This is likely something that you’ve seen so often across so many different websites that you’ve started to take it for granted, but you’d likely miss it when it’s gone. Without it, websites can feel flat – and, ultimately, behind the curve. Therefore, make sure that the user feels repeatedly immersed in the digital experience that you’re trying to create.

  • Professionality

When you’ve created a competent website that effectively communicates what your brand is about, you’ve probably already met the standards required for your website to be thought of as professional. However, what you’re trying to further convey is that you are among the most competent and trustworthy in your field – ready to demonstrate this with the right technologies right here on your website. APIs are a popular way of doing so, and they can help your website feel more alive and integrated with other digital services. Investigating the types of API available can help you to get started here, identifying those that make sense both for you as a brand and what your website is trying to achieve.

  • Contact Information

Not everyone will be coming to your website just to see what you’re about; some will be coming with a particular goal in mind. It’s important to consider that this particular goal might be to make a complaint or to get in touch with you in some other way that might not be something you consider to be positive. However, removing your contact information so that this can’t happen might backfire and ultimately look worse for your brand. Furthermore, it could cut you off from ways of receiving customer feedback in the future, something that is a valuable resource in business.

  • Links Back to Socials

Just as your social media pages provide a perfect opportunity to increase traffic to your website through well-placed links, the opposite is always true. While your website might be where you ultimately want your audiences to end up, guiding them toward your social media pages can expose them to your marketing and could earn you some new followers for these pages. This is especially beneficial as one of the primary advantages of social media marketing is the ability for recipients to share it, thereby expanding the audience exposed to it in the first place.

  • Ethics and Values

It might be that many of the audience members who find their way to your website don’t know that much about your brand – perhaps other than what you provide. This, then, is your opportunity to showcase what sets you apart from your competitors. Part of that is going to be done through your branding or your showcasing of technological competence, but it could also be about your ethics and values. Perhaps you’re using your position as a business to attempt to make a change where issues such as climate change are concerned. In that case, describing your mission and what you’re doing about it might make certain audiences more inclined to support you, especially if they feel as though your morals align with their own – allowing them to help with a cause they believe in through giving you business.

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